Archive for the ‘marketing’ Category

Parenting Magazine

Tuesday, January 2nd, 2007

Alright, so i have been reading parenting magazine, signed up for a subscription the other day.Today i’m in Target, great place.  The cashier was a middle age woman looked great for her age.  Regardless, she was talking to one of the other cashiers when i walked up to her counter.  Saying i dont understand how these young kids can have so much power over their parents.So i interject, Aristotle held that if a man is given equal power as his father he will use that power against his father.She looks at me and smiles and says i think i have heard that before.Then i explain that is why a republic is more sound than a democracy.(In my mind sighting platos philosopher kings republic, electoral college, and the peoples Republic of china.)She looks at me and says did you study political science, and i say no i studied Economics.(micro economics, game theory is where i shined: its all about just good marketing and placement.)Then she goes on about how someone should call super nanny and have an intervention.I was like well that is pretty intrusive, maybe someone should just get them a subcription to parenting magazine.I was at the library doing research today on marketing advertising that sells products and sells products that make the world a better more functioning place.  I found these two in Parenting magazine.Photobucket - Video and Image HostingPhotobucket - Video and Image HostingTake a look at this one too, Tylenol has and remains a leader in keeping over the counter medication safe and in proper use.  In the eighties when someone was putting cyanide in packages of tylenol, they pulled all the product from the shelf, and started the dont use unless broken seal.   Good stuff, they also got the idea of hotelling(game theory) down pat with this advertisment.Photobucket - Video and Image HostingAgain will someone please make a magazine marketed to the dad, the demographic that has the most funds, and is the least marketed toward individual.  Some of the only advertisment that has been aimed at dads has been terrible.  They dyson vacuum, seriously people.  I had a conversation with my dad the other day about vacuums and we know that the cone model only increases the productivity of the machine for the first couple of seconds. The fact is that oreck is the best vacuum ever created.  My dad still has one he purchased in the early eighties, still only weighs six pounds.  The XL21, the most rediculous part about the 21 year warrenty is that they know you wont ever need to think about using it…