Cow
Tuesday, October 31st, 2006So end up in a conversation about private equity firms purchasing companies flipping image and selling in ipo, burger king comes up which leads to a conversation about McDonalds image change in the open market.
This is how i was in conversation earlier today, about meat. This Vegetarian talked about the lack of awareness that is experienced by the average person.
So i explain this experience i had the other day at the grocery store, i was purchasing meat, beef. And there are all these different chops and hacks and strips. And i’m thinking if they put up a picture of a cow and let me know what part of the cow each piece of meat came from i could picture the cows movements and muscles under its skin and make a better pick of the loin.
So i say to the guy, Beef and Cow its marketing. In china they call in nio ro, or nio ni for cow meat or cow milk. Guo ro for dog meat. Its straight up.
But they except and see death as a part of life, its not questioned.
Then we talk about Halal Kill and the blessing of the animals in thanking them for their live stock. Awareness is becoming an option.
Then seriously mention an article in the economist two weeks ago that proved that plants dont want to be eaten and their genetic makeup is showing increases in bitterness.
We get back to the McDonalds question and the Veg is contemplating the question as to whether his belief system is seriously questioned by a purchase in McDonalds which most likely will be a strong buy as the image of the company is planned to be rejuvenated and brought into the 21st century by year end 2007.
The point of all this is that my Vegetarian friend is now going to invest in McDonalds.
Why? Well its easy its a question of marketing/pr and the truth.
McDonalds image is changing to be more of a cafe, its becoming healthier, they have wi-fi areas, bar areas for the quick eaters with tvs to watch, they have the family room section and the clown colors are being toned down to a more contemporary color and style. This will compete with the five dollar coffees and hang out style over priced shops with a gas station coffee cost, but they will have better food then two week old hot dogs.
So how did we overcome his initial pause. First we look at Columbia’s major exports, coffee and Cocaine, both strong stimulants. The coffee people dont sell this as come by, buy and get high. We got the strongest stimulated coffee. Thats a known. They sell environment.
So by the same philosophy McDonalds doesnt have to say hey we have the best Cows people know what it is and they love the corn feed ones. So McDonalds is changing the environment to a hangout, we are already eating there why not write a paper there….or some meaningless BS on myspace, and save the four dollar difference on the cost of the coffee.
